There are two key concepts that you must master as a business owner or sole practitioner to construct an effective online marketing plan.
Have you ever wondered why 97% of internet businesses fail to generate revenue? It’s because they exhaust themselves and their resources before making these discoveries.
Learn how to organize your marketing to increase lead flow and conversion to sales using the four short, essential, and mutually reinforcing traffic streams I’ll cover in this article.
Following the exact blueprint, you may cut your internet marketing learning curve in half, from 12 months to only a few months.
The vast majority of small firms (97%) still haven’t found a way to turn a profit from their online marketing efforts, even after years of trying.
Here are the first two fundamentals of marketing that you should know. As a result, they spend hundreds or thousands of dollars on the latest marketing platforms and strategies without seeing any results. These are useful once you’ve settled on a plan of action. The two components are:
A. Induce movement
B. Transform visitors
If you can master both, you can sell anything to anyone.
The days of quickly creating a website and an email list are long gone. Buyers nowadays are savvy. Customers are smart enough to ignore the barrage of advertisements they see online daily and instead base their purchases on relationships built on trust and loyalty.
Quick takeaway: “Relevance” and “value” are recurring themes as I walk you through my four pillars of a practical online marketing approach.
I teach this tactic to all my clients and business associates in my leading venture. Begin with a bang by allocating funds for advertising for at least three months, then devote yourself to mastering your craft, establishing a routine, and discovering strategies to maximize your time and effort.
The Number One Source of Visitors: Using Paid Promotion to Expand Your Existing Email List
The majority of companies make egregious mistakes with their online paid advertising. They try to get visitors to their site for free or at a meager cost and often lose a lot of money on pay-per-click advertising on Google or professional marketing services. It takes a long time, costs a lot of money, or is poorly targeted.
Using social media to promote your website or landing page can result in thousands of new visits. Articles, message boards, videos on YouTube, social media like Twitter, Facebook, LinkedIn, press releases, and blogging are all great options. However, doing it properly takes a lot of time.
You’ll need to invest in paid advertising to get a large flow of visitors to your site. Targeted traffic is used to kickstart the lead-creation process.
Secondary social marketing methods can be propelled by strategically placed advertisements where your target audience is likely to see them, such as newspapers, ezine lists, classifieds, and website banners.
Traditional forms of lead generation, like personal contact marketing, B2B networking, pamphlets, drop cards, trade shows, etc., can also kickstart your visitor flow.
Second Flow of Traffic Incorporate social media and provide exceptional value.
So, it is a fast and dirty summary of primary traffic generation. The real fun begins now, with the conversion of traffic. Connecting with site visitors, converting them into leads, and then selling to those leads is the entire point.
Even though it’s an uphill battle to get people to visit your site and sign up for your email list with social media marketing, it’s well worth it because of how well your leads convert.
Provide free helpful advice or suggestions directly related to your services or products to supplement your paid promotion. Using a social media platform, such as a blog, a Facebook fan page, or another branded website, you may deliver your contacts excellent “free” content. (You can use an exit popup or follow-up emails.)
Your content has a dual purpose: it builds credibility and connections with your audience while drawing them to your site. It’s a slow process, but it’s the only way to build the relationships with potential customers that are essential to getting them to make a purchase.
You may create relationships with your audience across channels by regularly sending them brief, polite, and entertaining emails and linking to your blog, website, and social media pages.
Only contacting the people on your mailing list will result in a declining response rate and fewer sales. Since your secondary marketing efforts are lacking, you may expect ALWAYS to need to rely on paid advertising as your primary source of new customers.
Maximize visibility among your ideal customers by streamlining your advertising, keywords, offers, and content. Those who seem interested in what you offer and buy from you should be moved to a special “VIP” list.
Third Traffic Stream: Foster the Contagion
A high conversion rate indicates that your subscribers value your content. However, there is a second test.
If you want more people to become paying customers, you need to create material that is valuable to them. If you want to go viral, you need to create content that people will want to share with their networks.
Suitable social proof’ of your worth. Suppose there is a viral page or article on your blog, and you can see the social engagement it generates in the form of tweets and shares.
Social media significantly facilitate this. The option to forward, repost, and retweet content is built into the design of most websites nowadays. Plug-ins that make it easier for visitors to share content on popular social networking and bookmarking sites are one technique to encourage this behavior on your sites.
It is incredible to witness this kind of infectious behavior.
The fourth primary source of traffic: Prioritize first-page rankings in significant search engines.
With enough time and enough inbound links and bookmarks, your website’s page rank will rise. Depending on your topic and the level of competition for your keywords, this can happen rapidly or gradually over time.
Having your content rank higher in the SERPs for each of your target keyword phrases will drive more organic traffic to your site from Google and the rest of the search engine giants. Indeed, keywords are the KEY to success.
To find out which keywords attract the most visitors, try a few variations on different sites and gradually include the winning phrases into the page’s title, content, image tags, and internal links.
Increased organic traffic (free! ), targeted traffic (lower cost per conversion), and responsive subscribers/followers who convert more easily into loyal buyers (increased conversions and profit) are all outcomes of this mutually reinforcing social media marketing strategy.
You’ve combined paid lead generation with social networking methods, which has proven effective for generating a steady stream of high-quality leads. They are cold leads that convert like crazy once they enter your marketing funnel full of valuable content.
Dr. Jay Allyson Dempster is the founder of Belanda Consulting, iSuccess Business Academy, and The Educational Entrepreneurs Association; she is a consultant specializing in assisting small businesses in expanding their clientele via marketing strategies that are both effective and efficient.
Request a free company strategy review to find out how Jay can help you.
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