Amazon commercial has stirred controversy after featuring a young woman who embraces her facial hair and defies traditional beauty standards.
This ad features an uplifting message of acceptance and inclusivity that has struck a chord with audiences worldwide. Additionally, it highlights Prime’s wide selection of benefits.
Who is the girl in the mustache commercial?
In a new Amazon Prime commercial, a teenage girl confronts her unwanted facial hair head-on. After initially trying to remove it with wax, she eventually comes around and embraces and rocks it instead. Inspired by iconic figures like Eddie Murphy, Frida Kahlo, and Freddie Mercury who appear in her room as role models; eventually, she wears her yellow jacket with pride to the school. The spot was directed by Olivia Wilde and produced by Wieden+Kennedy London and made its debut during the Academy Awards ceremony; subsequent spots featuring John Krasinski and Lizzo are scheduled.
The initial response to the spot was extremely positive due to its message of body positivity and individualism. Many connected the girl in the mustache commercial to transgender individuals as they could relate her story to their own. Others pointed out that it didn’t just pertain to transgender individuals – rather, it applied equally well to anyone feeling uncomfortable about their bodies.
Critics were quick to point out that this commercial was overreaching its point or encouraging “woke-washing.” Additionally, they voiced concern that it might encourage girls to emulate famous figures rather than embrace their unique styles and identities. Furthermore, some claimed it wasn’t inclusive enough since only celebrities with mustaches appeared in it.
Even amid criticisms, most viewers of the commercial still appreciated its message of self-acceptance and individuality. It’s heartening that more companies are prioritizing inclusivity in their advertising, given its significance for all of us to feel at ease with who we are and where we belong. Many were thrilled to witness Joanna Lumley return from Queer Eye for Men as a transgender woman. Netflix will soon premiere their docuseries “Always Jane,” following a transgender high schooler named Jane Noury and their close family unit. A two-minute trailer released Wednesday shows an intimate and powerful view into her life as an emerging trans woman.
What’s the catchy tune playing in the background?
Amazon’s commercial featuring the girl with a mustache has gone viral, sparking conversations about gender non-conforming identities and body positivity. While some viewers may object to its frequent airings, many others applaud its audacious approach towards body positivity; using transgender protagonists in product promotions never before done and sure to resonate with audiences who prioritize inclusivity.
This spot, directed by Olivia Wilde and unveiled at the Academy Awards, follows a young woman as she discovers her facial hair for the first time. At first, dismayed by it, she attempts to remove it before eventually accepting herself with it and learning how to embrace it. Eddie Murphy, Frida Kahlo, and Freddie Mercury appear as characters encouraging the girl’s acceptance while simultaneously promoting Amazon Prime – offering access to one of its popular original series Transparent which was one of the first television programs ever featuring an openly transgender main character.
Some critics have voiced concerns that the ad may contain racist undertones. According to them, including East Asian and African American children in awe of its mustachioed protagonist could be misinterpreted as racist stereotyping; however this unlikely was the intention of its creators.
The song featured in this ad is an instrumental version of “In My Life,” made famous by The Beatles, that plays throughout its duration and perfectly complements its message. This classic ode to love and friendship that stands the test of time fits in perfectly with its message in this ad. Running until December, the ad will run across broadcast TV, cinemas, online, and festive content on Hallmark Channel as part of Amazon’s global “Joy Ride” campaign as well as future spots starring Lizzo and John Krasinski!
What’s the story behind this groundbreaking ad?
Wieden+Kennedy London developed an Oscars advertisement that features a young woman embracing her facial hair, showing an inspiring story of personal strength through overcoming difficulties and accepting herself for who she is. She finds support from different sources such as Eddie Murphy’s Coming 2 America series as well as historical icons Frida Kahlo and Freddie Mercury; further using Prime benefits to purchase and listen to music that makes her feel empowered.
The commercial has garnered both praise and criticism for its portrayal of transgender women. Supporters have applauded it for depicting self-acceptance and body positivity while critics have raised concerns over cultural misappropriation and perceived “woke-washing”. Additionally, viewers have complained about its frequent airing, leading to fatigue rather than engagement from viewers.
One of the chief criticisms leveled against this ad involves its use of mustaches, which have long been associated with masculinity. Some critics contend that it reinforces gender stereotypes by showing young girls adopting male traits; others have noted its potential racial implications by showing white girls admiring black transgender women.
Though controversial, this ad has proven immensely successful in its goal of raising awareness about transgender issues and encouraging young people to embrace their individuality. It has racked up over 4 million views on YouTube alone and inspired discussion across social media channels; viewers were even inspired to donate money directly to its charity partner through it!
As part of its campaign, Starbucks has pledged to raise at least $100,000 for Mermaids UK – a non-profit that offers support services to gender-diverse children, young people,, and their families – through this ad. Proceeds will enable Mermaids UK to expand its helpline and webchat services in response to rising demand that has increased by 600% since 2017. In addition, participating Starbucks stores will offer a limited edition “Mermaid Cookie.”
What’s the purpose of this commercial?
Many viewers appreciated the ad’s message of body positivity and inclusivity, noting its challenge of conventional beauty standards while celebrating individuality. Furthermore, its use of popular culture icons like Olivia Wilde and Freddie Mercury helped increase its appeal and increase reach to younger audiences who prioritize inclusion over traditional beauty standards.
Others, however, have criticized the ad due to its apparent cultural misappropriation. Critics argue that using mustaches traditionally associated with masculinity to empower a female protagonist might reinforce gender stereotypes rather than challenge them; additionally, they raise concerns that featuring East Asian and African American children as followers could constitute racial profiling.
Overall, the ads’ controversial nature has served its purpose of sparking dialogue and interest in their subject matter. Although the impact may not have directly translated to an increase in Amazon Prime subscriptions, its legacy likely won’t fade anytime soon.
